Demand Fundamentals
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Demand Technicals
Company Profile
Acxiom Corporation provides marketing technology and services that enable marketers to manage audience, personalize consumer experiences, and create customer relationships. It operates in two segments, Information Services and Information Products. The Information Services segment offers customer data integration, multichannel marketing services, infrastructure management services, and consulting services. This segment also develops, sells, and delivers industry-tailored solutions, including the design and creation of marketing databases and data warehouses- data integration and customer-recognition systems- marketing applications- list processing- and information technology services. The Information Products segment develops and sells various data products, including segmentation products and domestic fraud and risk mitigation products, as well as online advertising products. This segment provides InfoBase-Xa, a customer-centric foundation for various marketing needs with a collection of the United States consumer information available in one source- PersonicXa, a household segmentation and visualization system- and Acxiom Relevance-Xa, an online advertising network that lets marketers reach the consumers interested in their particular product or service. The company serves clients in financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries. It offers its products and services in the United States, Europe, the Asia Pacific, and the Middle East. The company was founded in 1969 and is headquartered in Little Rock, Arkansas.
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