Demand Fundamentals
|
Demand Technicals
Company Profile
Cherokee Inc., together with its subsidiary, SPELL C. LLC, engages in marketing and licensing brands and trademarks for apparel, footwear, home, and accessories primarily in the United States, Canada, Mexico, the United Kingdom, Europe, and South Africa. It owns various trademarks, including Cherokee, Sideout, Sideout Sport, Carole Little, Saint Tropez-West, Chorus Line, and All That Jazz. The company also assists other brand-owners, companies, wholesalers, and retailers in identifying licensees or licensors for their brands or stores. As of January 29, 2011, it had 30 licensing agreements. The company has a strategic relationship with Target Corporation (Target) that grants Target the exclusive right in the United States to use the Cherokee trademarks in certain categories of merchandise. Cherokee Inc. was founded in 1988 and is based in Van Nuys, California.
|
