Demand Fundamentals
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Demand Technicals
Company Profile
Deluxe Corporation, together with its subsidiaries, provides personalized printed products, promotional products, and merchandising materials in the United States, Canada, and Europe. Its Small Business Services segment offers printed products, including business checks, promotional products, marketing materials, and related services, as well as retail packaging supplies and a suite of business services comprising Web design and hosting, fraud protection, payroll, logo design, search engine marketing, business networking, and other Web-based services to small businesses. This segment also offers printed forms, such as billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms- computer forms- and stationery, letterhead, envelopes, greeting cards and labels, and business cards in various formats and ink colors. It sells its products through mail and the Internet, referrals from financial institutions and telecommunications clients, independent distributors and dealers, and sales representatives. The company's Financial Services segment provides check programs for personal and business checks, fraud prevention and monitoring services, customer acquisition campaigns, marketing communications, regulatory program services, and customer loyalty programs to banks, credit unions, and financial services companies primarily through direct sales force. Its Direct Checks segment sells personal and business checks, and related products and services directly to consumers through direct response marketing and the Internet. Deluxe also offers online financial management tools that provide banks with daily access to their financial position and general ledger information. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.
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