Demand Fundamentals
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Demand Technicals
Company Profile
Dollar Thrifty Automotive Group, Inc. through its subsidiaries, rents and leases vehicles through company owned and franchised stores under Dollar and the Thrifty brand names primarily in the United States and Canada. The company also operates a franchised retail used car sales network. It involves in the daily rental of vehicles to business and leisure customers- sale of vehicle rental franchises worldwide- and the provision of various services, such as sales and marketing, reservations, data processing systems, insurance, and other services to franchisees. In addition, the company rents global positioning system equipment, ski racks, infant and child seats, and other supplemental equipment- offers a Rent-a-Toll product for electronic toll payments- and sells pre-paid gasoline and roadside emergency benefit programs, as well as provides parking services. It serves leisure customers, including foreign tourists, small businesses, government business, and independent business travelers. As of December 31, 2010, the company had 605 locations in the U.S. and Canada, of which 297 were company-owned stores and 308 were stores operated by franchisees. It offers services under the Dollar Rent A Car and Thrifty Car Rental brands. Dollar Thrifty Automotive Group, Inc. was founded in 1989 and is headquartered in Tulsa, Oklahoma.
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