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Focus Media Holding Limited, a multi-platform digital media company, operates liquid crystal display (LCD) network using audiovisual digital displays in China. The company sells out-of-home television advertising time slots on its network of flat-panel television advertising displays located in high traffic areas, such as commercial locations, as well as in-store network. It provides advertising services on poster frames, on screens in movie theatres, and on traditional outdoor billboards, as well as through LCD display and Internet advertising networks. As of June 30, 2011, the company's out-of-home lifestyle interactive digital media network had approximately 170,000 LCD displays in approximately 95,000 commercial buildings covering approximately 90 cities- 390,000 in-elevator poster and digital picture frames in residential buildings in approximately 30 cities- approximately 50,000 LCD displays in approximately 2,700 hypermarkets, supermarkets, and convenience stores- and approximately 1,900 movie screens in approximately 280 movie theaters. It also engages in developing related software systems that would enable to configure and run the content on its advertising network. Focus Media Holding Limited is headquartered in Central, Hong Kong.