Demand Fundamentals
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Demand Technicals
Company Profile
Glu Mobile Inc. engages in the design, marketing, and sale of casual and traditional mobile games worldwide. The company creates games and related applications based on its own original brands and intellectual property, as well as third-party licensed brands. Its original games based on its own intellectual property include Beat It!, Bonsai Blast, Brain Genius, Glyder, Gun Bros, Hero Project, Jump O' Clock, Magic Life, Stranded, Super K.O. Boxing, Toyshop Adventures, and Zombie Isle. The company's games based on licensed intellectual property include Build-a-lot, Call of Duty, Deer Hunter, Diner Dash, DJ Hero, Guitar Hero, Family Feud, Family Guy, Lord of the Rings, Paperboy, The Price Is Right, Transformers, Wedding Dash, Who Wants to Be a Millionaire?, and World Series of Poker. It develops and publishes games for the users of smart phones and tablet devices who purchase those games through direct-to-consumer digital storefronts, as well as for the users of feature phones served by wireless carriers and other distributors. The company was formerly known as Sorrent, Inc. and changed its name to Glu Mobile Inc. in May 2005. Glu Mobile Inc. was incorporated in 2001 and is headquartered in San Francisco, California.
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