Demand Fundamentals
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Demand Technicals
Company Profile
The Interpublic Group of Companies, Inc., through its subsidiaries, provides advertising and marketing services worldwide. It offers various services across marketing disciplines, including consumer advertising, digital marketing, media buying and planning, public relations, events marketing, search engine marketing, e-commerce solutions, and specialized communications disciplines. The company also provides various diversified services, such as meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. Its global brands include McCann, Draftfcb, and Lowe- and full-service agency brands comprise Campbell-Ewald, Campbell Mithun, Hill Holliday, The Martin Agency, Mullen, and Gotham. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is based in New York, New York.
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