Demand Fundamentals
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Demand Technicals
Company Profile
Krispy Kreme Doughnuts, Inc. operates as a branded retailer and wholesaler of doughnuts, complementary beverages and treats, and packaged sweets. It engages in owning and franchising Krispy Kreme doughnut stores, which make, sell, and distribute approximately 20 varieties of doughnuts, including various Original Glazed doughnuts, as well as beverages comprising drip coffees, espresso, cappuccino, hot chocolate, coffee-based and non-coffee-based frozen drinks, juices, sodas, milks, water, and packaged and fountain beverages. The company also provides doughnut mixes, supplies, and ingredients to franchisees, as well as manufactures and sells doughnut-making equipment. As of January 30, 2011, it operated 646 Krispy Kreme stores consisting of 85 company owned stores, 144 the United States franchise stores, and 417 international franchise stores. The company offers its products through on-premises sales, which comprise sales to customers visiting its factory and satellite stores, including sales made through drive-through windows along with discounted sales to community organizations- and off-premises sales, which comprise sales to various retail customers, such as convenience stores, grocery stores/mass merchants, and other food service and institutional accounts. Krispy Kreme Doughnuts, Inc. was founded in 1937 and is headquartered in Winston-Salem, North Carolina.
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