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Demand Technical	Value	Score	Rating
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PDI, Inc. provides outsourced promotional services to various companies in the pharmaceutical, biotechnology, and healthcare industries in the United States. The company's services offer customers various promotional options for the commercialization of their products throughout their lifecycles, from development through maturity. It operates in three segments: Sales Services, Marketing Services, and Product Commercialization Services. The Sales Services segment focuses primarily on product detailing, which involves a sales representative meeting face-to-face with targeted physicians and other healthcare decision makers to provide a technical review of the product being promoted- and offers a portfolio of expanded sales services consisting of talent acquisition services, short-term teams, and vacancy coverage services. The Marketing Services segment involves in the creation, design, and implementation of promotional peer interactive programming to healthcare professionals through various venues, including teleconferences, dinner meetings, Webcasts, satellites, and other alternative media. These programs offer a range of services comprising strategic design, tactical execution, technology support, audience generation, moderator, and thought leader management. This segment also provides promotional communications activities, thought leader training services, and content development services. In addition, it offers interactive digital communications, including e-detailing programs to the healthcare community, as well as engages in the creation of teledetailing programs executed via tele-representatives. The Product Commercialization Services segment focuses on evaluating potential opportunities relating to licensing and co-promotion of pharmaceutical products. The company was founded in 1988 and is headquartered in Parsippany, New Jersey.