Demand Fundamentals
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Demand Technicals
Company Profile
Royal Caribbean Cruises Ltd. operates in the cruise vacation industry worldwide. It owns five cruise brands: Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, and CDF Croisieres de France. The Royal Caribbean International brand serves the contemporary segment providing various itineraries and cruise lengths with options for onboard dining, entertainment, and other onboard activities. It primarily offers surf simulators, water parks, ice skating rinks, bungee jumping trampolines, rock climbing walls, and shore excursions at each port of call, as well as boulevards with shopping, dining, and entertainment venues. The Celebrity Cruises brand operates onboard upscale ships that offer luxurious accommodations, fine dining, personalized services, spa facilities, venue featuring live grass, and glass blowing studio for the premium segment, as well as resells computers and other media devices. The Pullmantur brand provides an array of onboard activities and services to guests, including exercise facilities, swimming pools, beauty salons, gaming facilities, shopping, dining, complimentary beverages, and entertainment venues serving the contemporary segment of the Spanish, Portuguese, and Latin American cruise markets. The Azamara Club Cruises brand offers various onboard services, amenities, and activities, including gaming facilities, fine dining, spa and wellness, butler service for suites, and interactive entertainment venues. The CDF Croisieres de France brand serves the contemporary segment of the French cruise market. The company has a joint venture with TUI AG, which operates TUI Cruises designed to serve the contemporary and premium segments of the German cruise market. As of May 24, 2011, it operated 40 ships. The company was founded in 1968 and is headquartered in Miami, Florida.
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