Demand Fundamentals
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Demand Technicals
Company Profile
comScore, Inc. provides a digital marketing intelligence platform. Its products and solutions offer customers insights into consumer behavior, including information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. The company's digital marketing intelligence platform comprises proprietary databases and a computational infrastructure that measures, analyzes, and reports on digital activity. It delivers digital marketing intelligence through its comScore Media Metrix product suite, comScore Marketing Solutions, comScore mobile solutions, and comScore Web analytics products. The comScore Media Metrix product suite provides its subscribers, such as publishers, marketers, advertising agencies, and advertising networks, with intelligence on digital media usage and a measurement of the size, behavior, and characteristics of the audiences for Web sites and advertising networks among home, work, and university Internet populations. The comScore Marketing Solutions combine the proprietary information gathered from the comScore panel to deliver digital marketing intelligence, such as the measurement of online advertising effectiveness customized for specific industries in the automotive, consumer packaged goods, entertainment, financial services, media, pharmaceutical, retail, technology, telecommunications, and travel sectors. It also offers mobile carrier-grade solutions that primarily deliver network analysis focused on the experience of wireless subscribers- and Web analytics and video measurement solutions. The company serves Internet service providers, investment banks, media and digital agencies, consumer banks, wireless carriers, and credit card issuers principally in the United States, Canada, the United Kingdom, Latin America/Chile, and Japan. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.
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