Demand Fundamentals
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Demand Technicals
Company Profile
Under Armour, Inc. develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth worldwide. It offers products made from moisture-wicking synthetic fabrics designed to regulate body temperature. The company provides its products in three fit types: compression, fitted, and loose, extending across the sporting goods, outdoor, and active lifestyle markets. Its footwear products comprise football, baseball, lacrosse, softball, and soccer cleats- slides- performance training footwear- and running and basketball footwear. The company also provides baseball batting, football, golf, and running gloves, as well as licenses bags, socks, headwear, custom-molded mouth guards, and eyewear that are designed to be used and worn before, during, and after competition. It offers its products under UNDER ARMOUR' brand name. The company sells its products through retail stores, as well as directly to consumers through its own factory house and specialty stores, Website, and catalogs. The company was founded in 1996 and is headquartered in Baltimore, Maryland.
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