Demand Fundamentals
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Demand Technicals
Company Profile
X-Rite, Incorporated, a technology company, develops a range of color management systems primarily in the United States, Europe, and Asia. The company offers various management solutions comprising hardware, software, and services. Its products include colorimeters, which measure light using red, green, and blue receptors, as well as measure printed colors on packages, labels, textiles, and other materials- spectrophotometers used in predicting color formulation of materials, such as plastics, paints, inks, ceramics, and metals- densitometers that measure optical or photographic density- spectrodensitometers, which provide measurements for monitoring color reproduction used for controlling the color of printed inks in graphic arts applications- and sensitometers used to expose various types of photographic film for comparison to a reference standard. The company also offers software and databases that allow the users to collect and store color measurement data, compare that data to established standards and databases, communicate color results, and formulate colors from a database. In addition, it provides products for the communication and reproduction of color, digitally or in print- and support services, which offer customers access to color professional specialists, training, and technical support through color seminars, classroom workshops, on-site consulting, and interactive media development, as well as service repair operations. The company serves printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, and dental and medical markets through sales personnel, independent sales representatives, and dealers. It has a collaboration agreement with BASF. The company was founded in 1958 and is headquartered in Grand Rapids, Michigan.
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